SEO Tool Alternatives for Every Job and Budget.
Nine platforms, sourced prices, and where each one fits
A source-dated map of nine SEO platforms: compare price and core capabilities here, then follow the focused guide for the tool or budget decision you are actually making.
What this comparison replaces.
This page is a replacement map across nine SEO platforms, built from vendor documents read on one stated date. No platform replaces every workflow. The useful route is to name the jobs you need, compare the published boundary for each, and open the focused guide when the decision becomes vendor-specific.
Every product figure comes from a cited vendor page. Routing follows the work rather than a verdict, and an unavailable public fact remains Unverifiable.
Who this map is for
- Someone leaving a named platform who needs to preserve the jobs that matter.
- A small business assembling its first stack around a defined spending constraint.
- A buyer checking whether a lower-cost plan covers the work already being done.
Compare nine SEO platforms at a glance.
Read the matrix across before reading it down. Published entry price records the plan and billing period shown by the vendor; access uses four labels: Permanent free tier, Limited free account, Timed trial, and Paid starter only. The four capability columns answer whether the cited page documents rank tracking, backlinks, site auditing, or AI features. They do not measure data quality, coverage, freshness, or usefulness for your site.
A Yes is therefore a documentation state, not an endorsement. When the fetched public material does not establish a price or capability, the cell remains Unverifiable instead of turning silence into No. Dollars and euros stay in the currency printed by each vendor. Annual charges remain annual unless the vendor also publishes its own monthly equivalent, and no exchange-rate conversion is applied. Read the source date in every row because plans, caps, card requirements, and renewal terms can change independently.
Nine platforms, one row each, and every price read off the vendor’s own page.
Compare price, access, documented capabilities, guides, and source dates.
The evidence rule on this matrix
Capabilities appear only when vendor pages document them. Unverifiable marks missing public evidence, never zero or absent functionality.
Prices and features checked: September 15, 2026
| Free tier or trial | Rank tracking | Backlinks | Site audit | AI features | Deeper guide | Source/read date | ||
|---|---|---|---|---|---|---|---|---|
| WooRank | Unverifiable | Unverifiable | Keyword Tool documented; allowances Unverifiable | Unverifiable | Site-review and crawl functions documented. | Unverifiable | Product-specific guide | WR-P · Read 2026-09-14 |
| Semrush | $139.95/month for SEO Toolkit Pro | Timed trial: seven days; cancel anytime. | Position Tracking: 500 keywords on Pro. | Backlink analysis documented in the SEO Toolkit. | 100,000-page monthly crawl allowance on Pro. | AI Overview tracking documented; broader AI visibility is separate. | Product-specific guide | SEM + SEM-AI · Read 2026-09-14 |
| Ahrefs | Starter $29/month | Permanent free tier: Ahrefs Free with limited Site Explorer and Site Audit access. | Documented; allowance and cadence vary by plan. | Referring-domain and backlink reports documented. | Paid plans documented; Ahrefs Free has limited access. | Plan-dependent prompt tracking; Brand Radar varies by plan or add-on. | No dedicated guide yet. | AH · Read 2026-09-14 |
| SE Ranking | Core $129/month or $103.20/month with annual billing | Timed trial: 14 days with no card. | Daily tracking: 2,000 keywords on Core. | Competitive research and backlink monitoring documented. | 250,000-page monthly allowance on Core. | 100 daily prompts on Core; AI Search add-on published separately. | Switching guide and product review | SER · Read 2026-09-14 |
| Serpstat | Individual $497 for one prepaid year | Timed trial: seven days; refundable $1 card check; automatic renewal on. | 10,000 position checks on Individual. | Backlink analysis documented. | 30,000-page allowance on Individual. | AI Overviews on Individual; other AI products have separate package boundaries. | Product-specific guide | SP · Read 2026-09-14 |
| Raven Tools | Small Biz $49/month, or $468 prepaid yearly with a $39/month equivalent printed by the vendor | Timed trial: seven days. | 1,500 position checks on Small Biz. | Backlink Explorer and Link Spy documented. | 50,000-page monthly crawl allowance on Small Biz. | Unverifiable | Product-specific guide | RAV · Read 2026-09-14 |
| SEO PowerSuite | Professional $349/year | Permanent free tier; retaining work is limited. | Rank-tracking functions documented in the product matrix. | Backlink functions documented in the product matrix. | Site-audit functions documented in the product matrix. | Google AI Overviews documented; wider LLM monitoring is not established. | No dedicated guide yet. | PS · Read 2026-09-14 |
| Seobility | Premium €49.90/month or €479/year | Permanent free tier: one project, 1,000 pages per crawl, and 10 keywords. | Keyword monitoring documented on Basic and Premium. | Backlink monitoring documented. | Crawl limits documented for each plan. | AI Overview indicator shown; ChatGPT and Gemini are labeled coming soon. | No dedicated guide yet; recheck after the printed effective date. | SEO · Read 2026-09-14 |
| Moz Pro | Starter $49/month | Paid starter only. | 300 keywords on Standard. | 5,000 monthly backlink queries on Standard. | 400,000-page monthly allowance on Standard. | Standard: one dashboard, 50 prompts, four model surfaces, and AI Overviews. | This hub profile is the current route. | MOZ · Read 2026-09-14 |
Scroll the table sideways to see all nine columns.
On currency and billing period: amounts retain vendor currency and billing period; nothing is converted or divided. A monthly equivalent appears only when printed by the vendor. Sorting compares the first amount without normalizing currency or period; Unverifiable remains last.
On capability and access labels: capability cells record vendor documentation, not quality or suitability. Permanent free tier, limited free account, timed trial, and paid starter only remain distinct.
Name the job before you compare the subscription.
A switch usually begins with a short list of repeated jobs, not a wish to reproduce every screen in the old suite. Write down the work that has to continue, who receives the output, how often it runs, and which history matters. That turns a broad platform comparison into six answerable questions. Some jobs can remain in first-party systems; others need a paid database, recurring crawler, or report layer.
Rank tracking
Which queries, locations, devices, and update cadence must stay visible? Record whether you need daily movement, a periodic check, or client-ready history before comparing allowances.
Backlink research
Are you checking a few known links, discovering competitors' referring pages, or monitoring changes? Those are different workloads even when each product uses the same feature label.
Keyword and competitor research
Define whether the job is idea discovery, gap analysis, demand estimation, or exporting a repeatable brief. A research database is purchased for the query work you actually repeat.
Site audit
Count the sites and pages you need crawled, then note scheduling, stored history, and exports. A one-time inspection and a recurring monitoring workflow are not interchangeable.
Client reporting
Name the recipient and required format. A dashboard, scheduled export, branded document, and raw spreadsheet solve separate handoff problems and may sit in different packages.
AI visibility
Ask which answer surfaces are documented, how prompts are packaged, and whether the function sits inside the cited plan or behind another purchase. A general AI label settles none of those details.
Put the two or three recurring jobs at the center of the decision and mark everything else optional. For each one, record the input, the person doing the work, the output, and the decision it supports. Search Console and analytics can continue supplying first-party measurement even if the paid platform changes. The profile cards below use one vocabulary for every vendor so a published capability can be compared without turning the page into a ranked list.
Nine profiles, each using the same questions.
Nothing here replaces every job the platform you are leaving does. The only question worth answering is which of those jobs you actually run.
WooRank
WooRank presents site review, monitoring, and Keyword Tool workflows on its public pricing page. The page does not print a plan charge or trial terms, and it lists no verifiable Keyword Tool allowances. Facts read from the vendor's pages on 2026-09-14.
- Published entry price: Unverifiable; the public pricing page prints no price.
- Access: Unverifiable; the public pricing page prints no trial terms.
- Rank tracking: Documented as a Keyword Tool on the pricing page; allowances Unverifiable.
- Backlinks: Unverifiable on the public pricing page.
- Site audit: Site-review and crawl functions are listed on the pricing page.
- AI features: Unverifiable on the public pricing page.
- Deeper guide: The product-specific route covers switching questions the hub leaves here.
Fits when site review, monitoring, and a listed Keyword Tool are the baseline you need to map. Confirm price, access terms, and rank-tracking allowances before purchase. Continue with WooRank alternatives.
Semrush
Semrush groups keyword research, position tracking, backlink work, and site auditing in its SEO Toolkit. The AI packaging needs a separate reading because broader visibility functions are sold or bundled outside the cited SEO plan. The cited plan includes Position Tracking and a monthly crawl allowance, while backlink analysis sits inside the same toolkit. Facts read from the vendor's pages on 2026-09-14.
- Published entry price: $139.95/month for SEO Toolkit Pro.
- Access: Timed trial for seven days, cancel anytime; no permanent free tier is published.
- Rank tracking: Position Tracking for 500 keywords is documented in SEO Toolkit Pro.
- Backlinks: Backlink analysis is documented in the SEO Toolkit.
- Site audit: A 100,000-page monthly crawl allowance is documented in SEO Toolkit Pro.
- AI features: AI Overview tracking is documented in the SEO Toolkit, while broader AI visibility has separate pricing or bundling.
- Deeper guide: Use the product-specific route when the decision starts with this suite.
Fits when several research, tracking, link, and crawl jobs need to sit in one documented toolkit. Continue with Semrush alternatives.
Ahrefs
Ahrefs publishes paid entry paths alongside a named free tier for site owners. Its plan page documents backlink research, site auditing, rank functions, and plan-dependent AI treatment, so the intended workload has to be matched to the relevant tier. Ahrefs Free covers limited access to Site Explorer and Site Audit; it is not described as a paid-plan trial. Facts read from the vendor's pages on 2026-09-14.
- Published entry price: Starter $29/month; full Lite $129/month.
- Access: Permanent free tier named Ahrefs Free, for website owners, with limited access to Site Explorer and Site Audit.
- Rank tracking: Documented, with allowance and cadence varying by plan.
- Backlinks: Referring-domain and backlink reports are listed on the pricing page.
- Site audit: Documented on paid plans, and with limited access on Ahrefs Free.
- AI features: Prompt tracking is limited and plan-dependent, while Brand Radar treatment varies by plan or add-on.
- Deeper guide: No dedicated guide yet; the affordable SEO tools guide is the current route.
Fits when link research, site auditing, and plan-specific rank or AI functions match the jobs on your list. Confirm the exact package before purchase.
SE Ranking
SE Ranking's Core page places daily rank tracking, competitive research, backlink monitoring, auditing, and an AI prompt allowance in one plan card. Reporting and white-label requirements still need package-level attention because the Agency Pack is separate. Facts read from the vendor's pages on 2026-09-14.
- Published entry price: Core $129/month or $103.20/month with annual billing.
- Access: Timed trial for 14 days with no card.
- Rank tracking: Daily tracking for 2,000 keywords is documented on Core.
- Backlinks: Competitive research and backlink monitoring are documented on Core.
- Site audit: A 250,000-page monthly allowance is documented on Core.
- AI features: A 100-prompt daily allowance is included on Core, and a separate AI Search add-on is published.
- Deeper guide: One route covers switching; the other examines the current product and plans.
Fits when daily positions, auditing, link work, and documented AI prompts belong in the same platform. Read SE Ranking alternatives and the SE Ranking review.
Serpstat
Serpstat's Individual plan is presented as a prepaid annual purchase covering research, position checks, backlink work, and auditing. Its AI Overviews function appears on Individual, while other AI products have different package boundaries. Facts read from the vendor's pages on 2026-09-14.
- Published entry price: Individual $497 for one prepaid year; no month-to-month checkout price is exposed.
- Access: Timed trial for seven days; the card check uses a refundable $1 charge, and automatic renewal is on.
- Rank tracking: 10,000 position checks are documented on Individual.
- Backlinks: Backlink analysis is documented on the plan page.
- Site audit: A 30,000-page allowance is documented on Individual.
- AI features: AI Overviews tracking is on Individual, additional AI tools begin at Team, and LLM Brand Monitor is presented separately.
- Deeper guide: The spoke carries the product-specific switching analysis.
Fits when research, position checks, and audits can be purchased on the annual terms the vendor displays. Continue with Serpstat alternatives.
Raven Tools
Raven Tools frames Small Biz around position checks, backlink functions, site crawling, and reporting work. Its plan matrix supplies two billing views, while included AI-search tracking could not be established from that same evidence. Facts read from the vendor's pages on 2026-09-14.
- Published entry price: Small Biz $49/month, or $468 prepaid yearly with a $39/month equivalent printed by the vendor.
- Access: Timed trial for seven days.
- Rank tracking: 1,500 position checks are documented on Small Biz.
- Backlinks: Backlink Explorer and Link Spy are listed.
- Site audit: A 50,000-page monthly crawl allowance is documented on Small Biz.
- AI features: Unverifiable because included AI-search tracking was not found in the plan matrix.
- Deeper guide: The spoke addresses the reporting and rank-tracking switch in detail.
Fits when reporting, recurring position checks, link work, and crawling define the replacement brief. Continue with Raven Tools alternatives.
SEO PowerSuite
SEO PowerSuite combines rank, audit, backlink, and research applications with a permanent free edition and annual paid subscriptions. The free boundary matters: the vendor describes ongoing access, while retaining work is limited. Facts read from the vendor's pages on 2026-09-14.
- Published entry price: Professional $349/year.
- Access: Permanent free tier described as free forever, with saving limited.
- Rank tracking: Rank-tracking functions are listed in the product matrix.
- Backlinks: Backlink functions are listed in the product matrix.
- Site audit: Site-audit functions are listed in the product matrix.
- AI features: Google AI Overviews functionality is listed, which does not establish wider LLM monitoring.
- Deeper guide: No dedicated guide yet; this profile and the access table carry the free-edition boundary.
Fits when the four application areas match the work and an annual subscription is acceptable. Confirm which outputs the chosen edition retains before moving history.
Seobility
Seobility publishes a permanent Basic account for a small site and the current Premium price. It also prints a dated updated price list effective 2026-09-18, so the current and upcoming figures remain distinct. The dated list also introduces a new Professional tier. Facts read from the vendor's pages on 2026-09-14.
- Published entry price: Premium €49.90/month or €479/year; the vendor publishes an updated price list effective 2026-09-18 (Premium €59.90/month or €575.04/year).
- Access: Permanent free tier with one project, 1,000 pages per crawl, and 10 keywords.
- Rank tracking: Keyword monitoring is documented on Basic and Premium.
- Backlinks: Backlink monitoring is listed on the pricing page.
- Site audit: Crawl limits are documented for each plan.
- AI features: An AI Overview indicator is shown, while ChatGPT and Gemini are labeled as coming soon.
- Deeper guide: No dedicated guide yet; re-read the vendor page after the printed effective date.
Fits when a permanent Basic account covers the initial site and tracking jobs. Current Premium pricing is published beside a separate update effective 2026-09-18.
Moz Pro
Moz Pro Standard documents rank tracking, backlink queries, crawling, and an AI Visibility dashboard. A separate Starter amount is shown, but the public page does not expose every Starter allowance needed for a like-for-like capability comparison. Facts read from the vendor's pages on 2026-09-14.
- Published entry price: Starter $49/month; Standard $99/month, or $79/month on first-year annual billing with $950 billed.
- Access: Paid starter only.
- Rank tracking: 300 keywords are documented on Standard.
- Backlinks: 5,000 monthly backlink queries are documented on Standard.
- Site audit: A 400,000-page monthly allowance is displayed on Standard.
- AI features: Standard lists one dashboard, 50 prompts, four named model surfaces, and AI Overviews by keyword.
- Deeper guide: This hub profile is the current route because no dedicated spoke exists.
Fits when rank, link, crawl, and documented AI visibility functions are being evaluated together. Some Starter caps are Unverifiable from the public page; verify those allowances if that paid entry path is under consideration.
Nothing here replaces every job the platform you are leaving does. The only question worth answering is which of those jobs you actually run.
Build around evidence, then add one layer at a time.
Begin with the systems that observe your own site. Search Console records queries, clicks, indexing, and page selection; analytics records visits and configured actions. Neither requires a paid SEO platform, and neither is replaced by one. Keep those properties under the business's control, confirm the events that matter, and write down the recurring question that the free measurement layer cannot answer. That question becomes the requirement for the next layer. Give every requirement an owner, cadence, output, and downstream decision. Without those fields, a long feature list cannot show whether a new subscription removes work or merely creates another dashboard to maintain.
A restrained sequence keeps the stack tied to work:
- Start with first-party query, index, traffic, and conversion records. A vendor database can add external context, but it cannot recreate observations from your verified properties. Keep property ownership, event definitions, and exports with the business.
- Run the missing workflow manually before buying it. If the same crawl, rank check, link comparison, or research export keeps returning, document its frequency, input, required output, and the action somebody takes from it.
- Choose one paid layer for that repeated workload. Match projects, users, update cadence, exports, retention, and usage limits to the written requirement rather than collecting overlapping modules that answer the same question.
- Add a focused product only when a named gap remains. AI-answer tracking, backlink monitoring, or reporting can sit beside the main platform without forcing another full suite into the stack. Write down why that gap cannot stay manual.
- Review ownership and exit paths before signup. The business should control the properties, exports, billing access, saved reports, and integration credentials it will need if the vendor changes or a plan boundary moves.
This sequence does not prescribe one package or spending floor. A local service company tracking a short query set has different obligations from a publisher researching many competitors, yet both can use the same rule: purchase the smallest layer that completes a repeated, documented job. Revisit the stack when a workflow disappears, an allowance becomes binding, or nobody can name the decision a report supports. Removing unused overlap is part of the same discipline as adding a missing function. The dedicated guide to SEO tools for small business continues the audience-specific decision without turning this category hub into another shortlist.
Four access labels that should never be collapsed.
A free label can describe lasting access, a small account, or a temporary sales path. Those offers create different budgeting and continuity decisions, so the table uses four separate states. Check card requirements, renewal defaults, retained work, export limits, and the exact plan reached after the offer ends.
| State | What you actually get | What it cannot do | Read this before you sign up |
|---|---|---|---|
| Permanent free tier | Ongoing access within a published boundary. | That every job or saved output is included. | Project, crawl, query, retention, and export limits. |
| Limited free account | An ongoing login with restricted actions or results. | That its restrictions match a paid trial. | Per-day action caps, visible data, and whether history persists. |
| Timed trial | Temporary access governed by stated trial terms. | That access continues without a paid plan. | Card check, hold, cancellation window, and renewal default. |
| Paid starter only | The vendor's entry purchase on its printed billing period. | That all capabilities shown for a higher plan are included. | Prepayment, introductory conditions, add-ons, users, and limits. |
Use affordable SEO tools when price is the decision's organizing constraint. That guide owns the detailed budget comparison. On this page, the access label only tells you what kind of offer exists; it does not calculate value, convert currencies, or treat a temporary trial as an ongoing free account.
Preserve the record before you change the system.
A new subscription can reproduce a workflow without inheriting its evidence. Rank history and audit history commonly stay inside the system that collected them, and identical labels can conceal different counting rules. Build the handoff around records first; feature setup comes after the baseline is safe.
Before the old access ends:
- Export tracked queries with location, device, tags, landing pages, and the longest history the account allows.
- Save project lists, crawl settings, issue exports, comparison dates, ignored rules, and the last complete audit as a baseline.
- Download recurring and client-facing reports in both editable and fixed formats where those options exist.
- Record who owns each property, integration, user seat, billing profile, alert destination, and scheduled delivery.
- Write down how each platform defines tracked keywords, pages crawled, backlinks, projects, prompts, and update cadence before comparing allowances.
- Keep a brief overlap only when continuity matters, then compare the same query set and crawl scope before ending the old subscription.
Do not assume an import moves historical observations merely because it accepts a project or keyword file. Confirm what the receiving vendor actually imports, keep the original exports outside either platform, and label the date when the measurement source changed. If the two systems count a page, keyword, or link differently, preserve both definitions beside the baseline rather than forcing a false continuation.
Move from the category map to the exact decision.
WooRank switching guide
Use WooRank alternatives for the baseline, source boundaries, and the product-specific routes beyond this hub.
Serpstat switching guide
Use Serpstat alternatives when research allowances, rank checks, and the annual purchase frame the decision.
Raven Tools switching guide
Use Raven Tools alternatives when reporting, position checks, backlink functions, and crawling define the replacement brief.
Semrush switching guide
Use Semrush alternatives when the starting point is the SEO Toolkit and a suite-level change.
Price-first tool guide
Use affordable SEO tools when the billing boundary needs to organize the comparison from the beginning.
SE Ranking switching guide
Use SE Ranking alternatives when you are mapping jobs away from the platform into another stack.
SE Ranking product guide
Use the SE Ranking review when current plans, features, AI packaging, and product boundaries are the question.
A dated record, with missing facts left missing.
Plan facts on this page come from the vendors' pricing, plan, or help pages read on the displayed date. That date changes only after every cited row is checked again, and any factual revision belongs in the page record with what changed and why. When public material does not expose a price or capability, Unverifiable stays visible; it does not become No, zero, or an inferred feature gap.
No controlled test was run for this page. It is vendor-document research, not a product-use review, and no order expresses a preference. Digital Reach receives nothing when a reader follows a vendor link. Billing periods and currencies remain as published. Seobility's dated change is printed beside the current price and will be re-read on 2026-09-18.
Frequently Asked Questions.
Don’t see your question? Call (808) 758-5058.
What is an SEO tool alternative?
It is a platform or a stack that replaces the specific work you need to continue. That may mean scheduled rank history, a recurring crawl, backlink research, keyword discovery, reports, AI-answer tracking, or only part of that list. Start by naming the jobs, their cadence, the people receiving the output, and the history that must survive. A substitute does not have to reproduce every module in one subscription, and this page routes by documented job rather than declaring one vendor the answer for everyone.
Which SEO tool features matter for a small business?
First-party measurement comes first: Search Console for queries and indexing, then analytics for visits and configured actions. After that, prioritize only repeated work the business can name, such as position tracking, research, crawling, backlink checks, or scheduled reporting. Compare projects, users, retained history, exports, update cadence, and usage limits for that work. A capability is worth purchasing when it closes a documented gap in an existing workflow, not merely because it appears in a large plan menu.
Can free SEO tools replace a paid platform?
They can replace some jobs, depending on the required depth and continuity. Own-site query and analytics data, one-time checks, and small crawls may remain outside a paid suite. Competitor research, stored history, recurring tracking, larger crawls, and scheduled client reporting can require another layer. Keep the access labels separate: Permanent free tier, Limited free account, Timed trial, and Paid starter only. Then read the caps, retention rules, card requirements, renewal behavior, and export boundaries before deciding what the free path actually covers.
How should I compare SEO software prices?
Keep each vendor's currency and billing period intact. Check whether the displayed amount is month-to-month, prepaid annually, a vendor-published monthly equivalent, introductory, or attached to an add-on. Then compare projects, users, tracked items, crawl allowances, update frequency, saved history, exports, and functions excluded from the entry plan. A free label also needs its state: lasting tier, restricted account, or timed trial. Compare the complete requirement against the complete package without converting currencies or inventing monthly arithmetic.
Do SEO tools track visibility in AI answers?
Some cited plans document AI-answer functions, but coverage and packaging vary. The matrix records only what each vendor page states: AI Overview tracking or indicators for several products, a daily prompt allowance on SE Ranking Core, plan-dependent prompt tracking and Brand Radar treatment at Ahrefs, and a dashboard with prompt and model-surface allowances on Moz Pro Standard. Semrush places broader AI visibility in separate pricing or bundles. An AI label alone does not establish covered systems, locations, refresh cadence, or inclusion in the entry price.
Should I switch platforms or add a focused tool?
Map the unresolved job before changing the whole stack. If the current platform still covers the recurring work and one narrow function is missing, compare the price and operational burden of an add-on with a full migration. If several central jobs, exports, or account boundaries no longer fit, a platform change may be the clearer route. Include lost history, duplicated access during overlap, report rebuilding, integration work, and metric-definition changes in the comparison. No vendor is a universal answer, and switching itself promises no search outcome.
Related resources + tools.
Sources
- WR-P — WooRank pricing, no plan price or trial terms printed; Keyword Tool listed with allowances Unverifiable; read 2026-09-14
- SEM — Semrush SEO Toolkit plans, $139.95/month Pro and seven-day free trial, cancel anytime; read 2026-09-14
- SEM-AI — Semrush AI visibility features, read 2026-09-14
- AH — Ahrefs pricing, read 2026-09-14
- SER — SE Ranking pricing, read 2026-09-14
- SP — Serpstat plans, read 2026-09-14
- RAV — Raven Tools pricing, read 2026-09-14
- PS — SEO PowerSuite pricing, read 2026-09-14
- SEO — Seobility pricing and dated update (https://www.seobility.net/en/new-pricing-2026/), read 2026-09-14
- MOZ — Moz Pro pricing, read 2026-09-14
Choose the jobs first, then choose the stack.
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The first call with Shane is free. It focuses on your workflow and includes no promised deliverable.
