Google Ads managed by people who know Hawaii’s auctions.
Search, Performance Max, Local Services Ads, and Shopping, YouTube and Microsoft Ads for businesses on Maui, Oahu, Hawaii Island, and Kauai. You own the account. Management is month-to-month. This page carries the scope and the fee model; the city and island pages go deeper where the search is local.
The people running your account — on your island.
What is this service? Digital Reach manages Google Ads for businesses on Maui, Oahu, Hawaii Island, and Kauai — Search, Performance Max, Local Services Ads, and Shopping, YouTube and Microsoft Ads. The account stays in your name, and the management fee and the ad budget are two separate numbers. Every engagement starts with the first call: 30 minutes, free, with Shane personally.
What happens inside a managed Google Ads account.
Management starts with the business, not the platform: what you sell, where you can deliver it, and which single action counts as a result. Five decisions carry most accounts, and a proposal should say which are one-time setup and which repeat monthly.
- 01Service area and offer. Where the business can actually deliver, and what the ad is selling. Campaign geography follows that answer rather than the state line.
- 02The account you already have. Structure, search-term history and past conversion data are worth reading before anything is rebuilt. A takeover does not have to mean starting over.
- 03Keywords, match types, negatives. Match types decide which searches can trigger an ad; negative lists decide which never do. Both are ongoing work, not a one-time task.
- 04Ads, assets and the page they open. The ad names a service; the landing experience should continue that service and offer one clear next step.
- 05Tracking before spend. Conversion tracking that records calls and forms is what makes the month readable. It goes in first, not after the budget is gone.
Digital Reach manages Search, Performance Max, Local Services Ads, and Shopping, YouTube and Microsoft Ads. The senior team runs the accounts, and reporting is monthly, tied to calls, forms and revenue.
On vocabulary: PPC, paid search and search engine marketing all describe the same thing — buying placement in search results and paying when someone interacts. Google Ads is the platform. Local Services Ads is a separate product with its own charging model, covered below.
Every channel where Hawaii buyers shop with intent.
Two campaign types carry most paid search, and they start from opposite ends. The rest are additions, chosen when the offer and the data support them — not because an account should hold one of everything.
Search: start with the query.
You name the demand with keywords, so you can read the exact searches that spent money and exclude the ones that should not have. It fits demand people have already put into words, and it is the easiest campaign to hold accountable.
Performance Max: start with the goal.
Per Google’s Performance Max documentation, it is a goal-based campaign that can run across Google inventory and complement keyword-based Search. The inputs to settle first: conversion goals that mean something, creative assets, data, budget, and the controls you keep.
Google Search Ads
Keyword-driven placement for searches that already name the service, with match types and negative lists deciding what qualifies.
Local Services Ads
A separate, lead-based Google product for supported categories and areas. Eligibility comes first — the next section explains why.
Performance Max
Goal-based coverage across Google inventory, with asset groups, audience signals and campaign controls set deliberately.
YouTube & Demand Gen
Video and feed placements for demand that has not reached the search bar yet. Judge it on inquiries, not views.
Remarketing
Ads shown again to people who already visited, layered across search, display and YouTube.
Microsoft / Bing Ads
The same paid-search idea on a second network, set up and managed alongside Google where it returns inquiries.
Local Services Ads start with eligibility.
Local Services Ads is not a version of Search. Google charges for leads rather than clicks, and the inquiry arrives through the ad as a call or a message. Whether the channel exists for a given business is decided before any of that.
- Your service category. Google’s supported-service list decides this, not a judgment about the business.
- Your service area. Availability varies by category and by location, so it is checked for the exact pair.
- Screening and verification. Requirements differ by category, and Google’s current flow is the only reliable place to read them.
- Lead handling. Someone has to answer, qualify and record what the ad produces, or a lead-priced channel cannot be judged.
Digital Reach manages Local Services Ads for businesses that are eligible for them. Confirm the category and the area in Google’s Local Services Ads documentation before planning a budget around the channel.
Decide what counts before counting conversions.
A click is not a result, and an inquiry is not yet business. Before launch, name the one action worth paying for — a call, a form, a booking, a sale — then decide how a first response will be told apart from work you can actually keep.
Name the action
One primary conversion, agreed before setup, so bidding and reporting point at the same thing.
Keep the source
Every call and form should carry the campaign that produced it, or the month cannot be explained afterward.
Record the outcome
Service fit, location fit and disposition are what turn a lead count into a read on quality.
The page the ad opens should continue the service in the ad and ask for one thing. Running campaigns and rebuilding a landing page are different jobs; if a page has to change, scope it separately.
Reporting is monthly and tied to calls, forms and revenue. The useful version says what was spent, what came back, which inquiries were worth answering, and what changes next month.
Not the agency that cold-called you.
- 01The account is yours. You own the Google Ads account, billing sits on your card, and Digital Reach works as a manager user on it.
- 02Nothing is held hostage. If the relationship ends, the campaigns and the history stay with you.
- 03Senior-led. The senior team runs the accounts from Wailuku, Maui, and Shane Perry, the founder, takes the first call himself.
- 04Month-to-month, 30-day notice. No annual term to sign, and the monthly reporting is the argument for renewing.
- 05Rent and own. Ads rent visibility today; SEO earns it over time. Budget can shift between them as rankings arrive.
“You own the account. We work as a manager user — and the campaigns and history stay with you.”
The management fee and the ad budget are different decisions.
Two numbers, two decisions. Ad spend goes to Google and buys the clicks or the leads. The management fee pays for the work on the account. Neither number sets the other, and a proposal should show them separately.
Management is a monthly retainer, priced the same way as our SEO work: business type, island or market, and how competitive the auction is. There is no size input, and the package name is an output of the price rather than something you pick. The published method and the live calculator are at /methodology/.
Some packages carry a setup fee. Monthly clients pay no onboarding fee, and no meeting fee when meetings run an hour or less, once a month or less.
No fee figure is published here, because scope decides it and the first call is where scope gets settled. The estimator below is about ad spend only: a planning range to think against, not a quote and not the management fee.
Hawaii ad budget estimator
Three questions, one realistic starting range. Planning estimate based on our recommended starting points — not a quote.
Google’s auction needs enough volume to optimize against. Management fee not included.
Start statewide. Go local where it matters.
This page carries the service scope and the fee model for all four islands: Maui, Oahu, Hawaii Island, and Kauai. Three pages go further where the search itself is local.
- Honolulu Google Ads management — city-scoped campaigns, and how a city boundary gets decided.
- Oahu Google Ads management — island-wide planning across the regions of Oahu.
- Maui Google Ads management — Maui-focused campaign planning.
Common questions.
How much should a Hawaii business spend on Google Ads?+
Spend and management fee are separate decisions. The estimator above gives a planning range for ad spend; the fee follows business type, island and competition at /methodology/.
Can you take over our existing account?+
Yes. The account stays in your name and billing on your card; Digital Reach is added as a manager user. History is read before anything is rebuilt.
Do you require contracts?+
Month-to-month with 30-day notice. Some packages carry a setup fee; monthly clients pay no onboarding fee.
Which islands do you cover?+
Maui, Oahu, Hawaii Island and Kauai. The three pages linked above go deeper where the search itself is local.
How are PPC and search engine marketing related to Google Ads?+
PPC and search engine marketing both describe buying placement in search and paying per interaction. Google Ads is the platform. Local Services Ads charges per lead instead.
When should I use Search or Performance Max?+
Search names demand through keywords. Performance Max works from a goal across Google inventory. Neither wins in advance; goals, assets, data and controls decide.
Are Local Services Ads available for my business in Hawaii?+
Only for supported categories and areas. Google’s service list and current verification flow decide eligibility, so check the exact category and location first.
How will I know whether the ads bring useful inquiries?+
One primary action is agreed before launch, each inquiry keeps its campaign source, and outcomes are recorded. Monthly reporting ties spend to calls, forms and revenue.
Book the first call.
First call is 30 minutes, free, with Shane personally. Bring the goal, the service area, and the account if you already have one.
Digital Reach · Wailuku, Maui · Maui, Oahu, Hawaii Island and Kauai since 2016