This page is for whoever has to decide what runs instead of WooRank: a site owner who wants one crawl a month, an in-house marketer who needs rank history and a report, or a small agency that has outgrown a per-project tool. It compares six options — SE Ranking, Serpstat, SEO PowerSuite, Seobility, Moz Pro and Digital Reach’s free tools — against WooRank as the baseline.
The six were chosen because each covers at least one of the three jobs people bought WooRank for — a site audit, tracked keywords, a report you can hand to someone — and each publishes its prices and limits openly. Every figure below was read off the vendor’s own page on September 9, 2026 and links back to it. No controlled test was run for this update, so there are no scores or ranked order here.
Prices and limits checked September 9, 2026; vendor sources linked in every row. See how Digital Reach verifies prices and updates.
The WooRank baseline your replacement has to cover
WooRank is still active and still sells website review and reporting. The trial is three days, not the fourteen some pages print: all features, a small Instant Review limit, a card and a $1 hold, then paid access unless you cancel. Its Keyword Tool page states 50 keywords for one project on Pro, 250 across five projects on Premium.
The price is the awkward part. The WooRank pricing page fetched on September 9, 2026 returned only a tag-manager frame, with no plan names or prices, so this page prints “not exposed” rather than a third-party number. Confirm the charge at checkout.
At-a-glance comparison
One row per tool, a source key on every cell, one date. [E] marks a job-fit judgment, not a vendor fact. No scores or grades: no reproducible test sits behind those.
| Tool | Closest WooRank job | Entry paid price | Free access | Project / audit cap | Keyword / query cap | Client reporting | AI-search coverage | Delivery | Checked |
|---|---|---|---|---|---|---|---|---|---|
| WooRank | Quick review, light monitoring [E] | Not exposed; verify at checkout [WR-P] | Three-day trial; card and $1 hold [WR-T] | Pro 1 project; Premium 5 [WR-K] | Pro 50; Premium 250 [WR-K] | Confirm at checkout [WR-P] | Not verified [WR-P] | Cloud [WR-P] | 2026-09-09 |
| SE Ranking | Tracking, audits, reporting [E] | Core $129/mo; $103.20/mo annual [SER] | 14-day trial, no card [SER-T] | 10 projects; 250,000 audited pages/mo [SER] | 2,000 daily tracked keywords [SER] | Report Builder included; white label via Agency Pack, $69/mo annual [SER, SER-A] | 100 AI prompts on Core [SER] | Cloud [SER] | 2026-09-09 |
| Serpstat | Keyword and competitor research [E] | Individual $69/month month-to-month; $50/month annual view [SP-T, SP] | Freemium: 10 searches/day; 7-day trial, card and $1 hold [SP-F, SP-T] | Individual: 5 projects; 30,000 audited pages [SP] | Individual: 100 searches/day; 10,000 rank checks [SP] | Depends on tier [SP] | LLM Brand Monitor sits outside Individual [SP] | Cloud [SP] | 2026-09-09 |
| SEO PowerSuite | Desktop audits, ranks, links [E] | Professional $349 billed every year [PS] | “FREE FOREVER” at $0: one unsaved project [PS] | Free: 500 URLs, 1,100 backlinks; Professional unlimited [PS] | Free rankings not saved; Professional unlimited [PS] | White label and scheduled reports from Enterprise, $599/year [PS] | Google AI Overviews listed [PS] | Desktop [PS] | 2026-09-09 |
| Seobility | Small on-page audit [E] | Premium €49.90/month or €479/year; Sept 18, 2026 change notice [SEO, SEO-ES] | Basic free: 1 project, 1,000 pages/crawl, three-day wait [SEO] | Basic 1 / 1,000 pages; Premium 3 / 25,000 [SEO] | Basic 10; Premium 300 [SEO] | Read the export line for your tier [SEO] | AI Overview indicator; ChatGPT and Gemini coming soon [SEO] | Cloud [SEO] | 2026-09-09 |
| Moz Pro | Links, authority, ranks, AI [E] | Starter $49/month; Standard $99/month or $79 annual [MOZ] | Trial plus limited Community tools; caps not exposed [MOZ] | Starter not exposed; Standard 3 sites, 400,000 pages/mo [MOZ] | Standard 300 tracked keywords [MOZ] | Varies by tier [MOZ] | Standard: 50 prompts, 1 dashboard (GPT, Gemini, Google AI Mode, Perplexity) [MOZ] | Cloud plus extension [MOZ] | 2026-09-09 |
| Digital Reach free tools | One-off SEO and AI checks [E] | $0 [DR-AI, DR-T] | Free, no card; email required; one AI report per email/day [DR-AI] | No saved projects or crawls [DR-T, E] | Point-in-time only [DR-T, E] | Emailed report; no dashboard [DR-AI] | AI visibility checker [DR-AI] | Web form, email [DR-AI] | 2026-09-09 |
Sources, all fetched September 9, 2026. WR-P WooRank pricing · WR-T trial · WR-K Keyword Tool · SER SE Ranking pricing · SER-T trial FAQ · SER-A Agency Pack · SP Serpstat pricing · SP-T monthly and trial terms · SP-F freemium searches · PS SEO PowerSuite pricing · PS-B checkout · SEO Seobility pricing · SEO-ES 18.09.26 change date · MOZ Moz Pro pricing · DR-AI AI visibility checker · DR-T Digital Reach free tools.
Which one for which job
A shortlist by job, not a ranking. Read the boundary column first: that is where switching regret lives.
| If the job is… | Shortlist | Why | Boundary to disclose |
|---|---|---|---|
| A permanent no-cost crawl for one small site | Seobility Basic or SEO PowerSuite Free | Both publish lasting $0 tiers with numeric limits. | Seobility waits three days between Basic crawls; PowerSuite Free saves neither project nor rankings. |
| Daily rank tracking plus audits in one dashboard | SE Ranking Core | One plan publishes keywords, audits, reports and AI prompts together. | White label sits in the paid Agency Pack, not the $129 base plan. |
| Research on a small free allowance | Serpstat | Research volume and rank checks are published per tier. | Ten free searches a day is not a free suite. |
| Desktop control with large paid capacity | SEO PowerSuite Professional | Runs on your machine; lifts most project and keyword limits. | A $349 annual subscription, not a one-time purchase. |
| Link metrics alongside AI visibility | Moz Pro | Standard pairs crawl and rank capacity with an AI dashboard. | The $49 Starter card hides Standard’s limits; free-account caps are unverified. |
| A one-off check without buying a platform | Digital Reach tools | Free, focused, same-day report. | Email required, one AI report per email a day, nothing monitored over time. |
| A WooRank-to-Semrush decision | Compare the jobs, then the Semrush guide | Semrush publishes a broader toolkit and bigger limits. | WooRank’s price was not exposed, so no cost delta can be calculated. |
Weighing more than the six here? You can compare SEO tool alternatives across nine platforms in one table, then come back for the profiles below.
The six alternatives, one profile each
SE Ranking
- Does well: tracking, audits and client reporting in one dashboard: 2,000 daily keywords, 10 projects, 250,000 audited pages a month on Core.
- Does not: include white label at base price; that is Agency Pack, $69/month billed annually. Essential, Pro and Business are now legacy, closed to new subscribers.
- Price (checked 2026-09-09): Core $129/mo or $103.20/mo annual; Growth $279/mo or $223.20/mo annual. [SER]
- Free tier: none; a 14-day trial, no card, capped at 750 daily keywords and 10,000 audit pages. [SER-T]
Serpstat
- Does well: keyword and competitor research: Individual publishes 100 searches a day, 10,000 rank-position checks, 30,000 audited pages. If research is the whole point, alternatives to Serpstat carries that comparison.
- Does not: bundle LLM Brand Monitor into Individual; it is presented as its own product.
- Price (checked 2026-09-09): Individual $69/month month-to-month, or $50/month on the annual view; Team $100, Team x2 $169, Agency $410. [SP, SP-T]
- Free tier: freemium, 10 keyword-research searches a day; the seven-day trial needs a card and a $1 hold. [SP-F, SP-T]
SEO PowerSuite
- Does well: audits, rank checks and link work on your own machine; Professional makes projects, sites, keywords and backlinks unlimited, with five competitors.
- Does not: sell a license you own. This page once called it “one-time-ish,” which was wrong: pricing bills annually and checkout calls it a subscription fee. White label and scheduled reports start at Enterprise.
- Price (checked 2026-09-09): Professional $349, Enterprise $599, Max + $899, each billed every year; card monthly figures are annual equivalents. [PS, PS-B]
- Free tier: “FREE FOREVER” at $0 — one unsaved project, unsaved rankings, 500 crawled URLs, 1,100 backlinks. [PS]
Seobility
- Does well: low-cost recurring on-page audits and light rank checks on one small site.
- Does not: carry research volume or portfolio reporting. One timing caveat outweighs any feature: the pricing page carries an update banner and the vendor’s Spanish page dates the change to 18.09.26, so treat these figures as tied to that September 18 change.
- Price (checked 2026-09-09): Premium €49.90 monthly after a 14-day trial, or €479 yearly; Agency €179.90 monthly or €1,727 yearly. [SEO, SEO-ES]
- Free tier: Basic — one project, 1,000 pages per crawl, a three-day wait, 10 keywords, five standalone requests a day. [SEO]
Moz Pro
- Does well: link and authority research with rank tracking and an AI dashboard; Standard covers one user, three sites, 300 keywords, 400,000 pages a month.
- Does not: publish Starter’s limits or caps for the free Community tools, so both stay unverified. Domain Authority is Moz’s own estimate; this page makes no claim about how Google treats it.
- Price (checked 2026-09-09): Starter $49/month; Standard $99/month or $79 annually; Medium $179 or $143; Large $299 or $239. [MOZ]
- Free tier: a trial plus limited Community access to MozBar, Keyword Explorer and Link Explorer. [MOZ]
Digital Reach free tools
- Does well: the one-off checks people used WooRank’s Instant Review for: the AI visibility checker, an SEO scorecard, a website SEO comparison and a one-time keyword rank check, all at free SEO tools.
- Does not: replace a platform. No saved project, crawl history, backlink index, scheduled client report or tracked-keyword allowance.
- Price (checked 2026-09-09): $0. [DR-T]
- Free tier: free, no card, but an email address is required because the report is emailed, and the AI report is capped at one per email a day. [DR-AI]
WooRank vs Semrush
WooRank is the lighter product: 50 keywords on one project on Pro, 250 across five projects on Premium, behind a three-day trial. Semrush is a far broader suite that publishes what it costs. Its SEO Toolkit plans page prints Pro at $139.95/month with five websites, 500 tracked keywords and 100,000 crawled pages a month, then Guru at $249.95/month and Business at $499.95/month, behind a seven-day trial.
So it is a scope decision, not a savings calculation: WooRank’s pricing response exposed no figure, so the delta cannot be stated. For a full-suite replacement, read Semrush alternatives; if scheduled client reporting is the job, Raven Tools alternatives covers that shortlist.
What a free WooRank alternative can and cannot replace
Two different things get called free. A permanent free tier keeps working within published limits: Seobility Basic at one project and 1,000 pages per crawl, SEO PowerSuite Free at one unsaved project and 500 crawled URLs, our checks at one AI report per email a day. A timed trial is something else: WooRank’s three days and Serpstat’s seven, both needing a card and a $1 hold, against SE Ranking’s 14 with no card.
Even a real free tier is task-shaped. A free crawl is not rank history, one snapshot is not a tracked keyword set, a link lookup is not a backlink index, and nothing free sends a branded report on a schedule. For total cost across a stack, compare the full budget tool stack; nearer zero, a minimal paid-and-free stack lays out the DIY route. If the real question is which tools a small team keeps opening, that is a weekly small-business SEO stack.
AI-search visibility is no longer the gap it was
An earlier version of this page said none of these tools tracked ChatGPT, AI Overviews or Perplexity. That is out of date. As of September 9, 2026, four of the six publish AI features: prompt allowances inside SE Ranking’s plans, 50 prompts and an AI-visibility dashboard on Moz Standard, Google AI Overviews in SEO PowerSuite, and an AI Overview indicator in Seobility with ChatGPT and Gemini marked coming soon. WooRank’s own AI coverage, if any, was not verified in the sources we fetched.
They are not equivalent, so compare covered systems, prompt allowances, locations and refresh frequency rather than reading a yes. For a snapshot of whether AI answers mention your business, our AI visibility checker is free, one report per email a day.
Frequently asked questions
Is there a free alternative to WooRank?
There are permanent free options for single jobs, but nothing free replaces the whole platform. Seobility Basic allows one project, 1,000 pages per crawl and 10 keywords. SEO PowerSuite Free allows one unsaved project, 500 audited URLs and 1,100 backlinks. Digital Reach’s AI visibility checker is free for one report per email address per day. Read the limit beside every “free” label. Checked 2026-09-09.
How long is the WooRank free trial?
Three days, per WooRank’s own free-trial help page, checked 2026-09-09. It requires a credit card and a $1 hold, includes all features with a small Instant Review limit, and converts to paid access unless you cancel during the trial. Pages still saying 14 days do not match that help page.
Does SEO PowerSuite still have a one-time license?
Not according to the current vendor pages. SEO PowerSuite pricing lists Professional at $349 billed every year, Enterprise at $599 and Max + at $899, and the checkout page calls it a subscription fee. A limited $0 edition remains: one unsaved project, 500 crawled URLs, 1,100 backlinks. Checked 2026-09-09.
How do WooRank and Semrush differ?
WooRank’s documented limits describe a lighter workflow: 50 keywords for one project on Pro and 250 across five projects on Premium, per its Keyword Tool documentation. Semrush is a broader suite: its SEO Toolkit plans page prints Pro at $139.95/month with five websites, 500 tracked keywords and 100,000 crawled pages a month, then Guru at $249.95 and Business at $499.95. WooRank’s dollar price was not exposed, so no savings figure can be stated. Both checked 2026-09-09.
Which alternatives include AI-search tracking?
Four of the six publish something. SE Ranking includes 100 AI prompts on Core and 250 on Growth. Moz Pro lists 50 prompts and one AI dashboard on Standard, covering GPT, Gemini, Google AI Mode and Perplexity. SEO PowerSuite lists Google AI Overviews, and Seobility shows an AI Overview indicator with broader ChatGPT and Gemini monitoring marked coming soon. They are not equivalent, so compare covered systems, prompt allowances and refresh frequency. Checked 2026-09-09.
How this page was checked
Price means what the vendor published on September 9, 2026. Billing periods are not normalized, euro prices stay in euros, and where a vendor exposed no value the cell says unverified. No product test was run for this update and nothing is ordered by commission. Cells are re-checked monthly this quarter, then quarterly; Seobility’s September 18 change and WooRank’s unexposed price are already queued.
Rather talk it through than read another table? We can say which of these fits your site. First call is 30 minutes, free, with Shane personally: ask which workflow fits your site, or see what senior-led SEO services covers if you would rather hand the work over.