Table of Contents
- 1. Understand the New SEO Landscape
- 2. Expand Your Content Strategy Beyond Your Website
- 3. Embrace Topic Domination
- 4. Focus on the Five Stages of Customer Awareness
- 5. Utilize Owned, Rented, and Earned Assets
- FAQ
1. Understand the New SEO Landscape
Google claims that AI overviews help you get more clicks and traffic. However, recent findings show that these overviews actually reduce clicks by 34%. The SEO game has changed, and to survive and thrive, we must adapt our strategies.
It’s crucial to embrace omni-present SEO, which means focusing on various platforms, not just your website. Relying solely on your website is risky and could lead to significant losses in traffic and revenue.
2. Expand Your Content Strategy Beyond Your Website
Your website should remain the core of your strategy, but you need to capture more SERP real estate by expanding your content strategies. This means creating content on multiple platforms, such as YouTube and LinkedIn.
For instance, if you have a blog post that ranks well, accompany it with YouTube videos, LinkedIn posts, and even ads. The more spots you occupy on the first page of Google, the better your chances of capturing clicks.
3. Embrace Topic Domination
Topic domination is key. This strategy involves focusing on a specific topic across all your platforms, increasing your relevance and authority. For example, if you want to dominate basketball training, create content about it on your website, YouTube, and other social media platforms.
Research shows that relevance is the lead domino for success in driving visibility. Hyper-focus on one topic to gain Google’s favor.
4. Focus on the Five Stages of Customer Awareness
Understanding the customer awareness funnel is essential:
- Unaware: The customer doesn’t know they have a problem.
- Problem Aware: The customer knows they have a problem but doesn’t know the solution.
- Solution Aware: The customer knows the solution but not your product.
- Product Aware: The customer knows your product but hasn’t decided to purchase.
- Most Aware: The customer is ready to buy.
Start creating content that addresses the bottom of the funnel first, where conversion is most likely. This approach ensures that you’re targeting keywords that will drive revenue.
5. Utilize Owned, Rented, and Earned Assets
Your owned assets include your website, email list, and customer list. These are crucial for controlling your marketing efforts. Rented assets like your YouTube channel or LinkedIn profile should be used to direct traffic back to your owned assets.
Finally, earned assets, such as backlinks, are essential for improving your website’s ranking. Focus on acquiring quality backlinks as they are one of the most important ranking factors in Google.
And thats a wrap! Don’t wait any longer to take control of your SEO strategy. The landscape has changed dramatically, and adapting now will set you up for success.
Start implementing these essential strategies today and watch your traffic soar.
Ready to get started? Contact us now for expert guidance and take the first step towards dominating your SEO efforts!
FAQ
What are AI overviews?
AI overviews are automated summaries generated by Google’s algorithms that aim to provide quick answers to user queries, often impacting organic click-through rates.
How can I improve my SEO strategy?
Focus on expanding your content across multiple platforms, understand the customer awareness funnel, and leverage owned, rented, and earned assets effectively.
Why is topic relevance important?
Relevance is crucial because Google rewards content that is focused and authoritative. The more relevant your content is, the higher the chances of ranking well.
For more insights on boosting your SEO strategy, check out this blog or learn about mastering local SEO.
