SURF LESSONS / MAUI
Zack Howard Surf — Page 20 to Page 2-3 in 2 Months | Digital Reach Case Study
Zack Howard’s old website made it hard for visitors to find and book his Maui surf offerings.

PROJECT / 03SURF LESSONS / MAUI
RESULT SOUGHT
Make lessons and retreats easy to discover and book on mobile.
HOW WE ADDRESSED IT
Digital Reach rebuilt the site around booking paths and improved its local search foundation.
WHAT CHANGED
The archived case study reports movement from page 20 to pages 2–3 for its primary search terms after two months, alongside a working booking path.
