Built around Highway 97.
A new website for 97 Builders brings its Central Oregon identity, commercial and residential work, and completed projects into one clear experience.
97 Builders homepage · desktop mockup.
A website that makes the work easy to explore.
97 Builders is a Bend-based general contractor working across Central Oregon. The site needed to speak to both commercial and residential clients without making either group search through the other’s information.
Digital Reach designed and built a responsive site around the company’s existing Highway 97 route-shield identity. Clear service paths, real project galleries, and visible quote calls to action help visitors move from an introduction to the work that matters to them.
Three decisions shape the experience.
Two clear paths
Commercial and residential visitors get dedicated routes, with straightforward menus and calls to action throughout the site.
A local sense of place
Highway-inspired linework, a route map, and the existing shield identity give the site a recognizable Central Oregon feel.
Work visitors can see
Project galleries put completed construction work at the center, with a page structure that is easy to browse on desktop or phone.
Designed for the first look and the deeper look.
The homepage introduces the business and its service area. The projects page gives visitors a closer look at the work. Both experiences adapt to smaller screens.
Make your work as clear online as it is on site.
We build websites that help people understand what you do, see the work, and take the next step.
