Good coffee gives people a reason to come back. Your marketing should help them find you in the first place.
Bring local SEO, social content, Google Ads and your website together around the customers you want to reach—and the café you actually run.
Let’s talk about your café Find your next priority
A visitor deciding where to eat and a local choosing their usual coffee spot need different reasons to choose you. Start by deciding which audience—and which days or hours—you want to grow.
Help someone planning a trip or searching nearby understand what you serve, when you’re open, where to park and what makes the café worth a stop.
Make your café part of someone’s routine. Share the people behind the counter, a seasonal drink, a real event or an offer that fits your margins and quieter periods.
Your customer sees one café. The profile, menu, photos, social accounts and website should tell the same story and make the next step easy.
A search, a useful post or a relevant recommendation introduces the café.
Menu, photos, hours and a readable mobile website answer the next questions.
Clear directions and an accurate location remove avoidable friction.
The café experience gives customers something real to remember and share.
Useful updates keep your drinks, food and people in view between visits.
A relevant menu addition, event or offer invites the next visit.
The plan starts with your customer mix, current marketing and the periods you want to improve.
Choose the work that addresses your biggest gap. Each service has a role; the starting point depends on what your café needs now.
Help people find your café through relevant search. Keep your Business Profile, menu, hours and website aligned; build useful pages around the food, drinks and location you can genuinely serve.
A good starting point when people struggle to find you or your online details disagree.
Plan Instagram, TikTok and Facebook around real café activity: baristas, drinks, food, atmosphere and timely reasons to visit. Select the platforms and formats your audience uses and your team can sustain.
A good starting point when the café has a clear identity that its online presence doesn’t show.
Test paid search around a defined customer goal, relevant searches and a useful landing page. Agree on the media budget and measurement before the campaign starts.
Consider it when the destination is ready and there is enough budget to run a meaningful test.
Make the menu easy to read on a phone. Bring your location, hours, photos and next action together, with ordering or reservation links where your café already offers them.
A good starting point when people find you but have to work too hard to understand or visit the café.
Show the café people will actually visit: a drink being made, food arriving at the counter, your space and the people behind it. Plan a shoot around useful assets for your website, listings and social content.
A good starting point when outdated or inconsistent images make it hard to see what makes your café special.
Your café’s starting point sets the pace. This is an example of how priorities can unfold; the scope and sequence come from your needs, access and budget.
Review the website, profile, content and current marketing. Identify who you want to reach, which trading periods matter, and what can be measured. Correct inaccurate details and the biggest obstacles to choosing the café.
A baseline + clear first prioritiesImprove the search and mobile experience, create useful café content and establish a workable publishing rhythm. If paid advertising fits the scope, run a focused test with an agreed budget and destination.
Useful content + a focused testCompare search activity, website actions and any available sales or offer data with the baseline. Consider changes in opening hours, seasonality and local demand. Decide which work to continue, adjust or stop.
Evidence for the next decisionWe set realistic targets after reviewing your starting point. A fixed increase in sales, foot traffic or rankings cannot be promised before that work.
With a limited budget, focus on the most important gap first. An accurate profile, a useful menu and a clear mobile path may need attention before a larger campaign makes sense.
We scope the work around your café’s needs. Review our pricing methodology, then talk with Shane about what fits, what is included and what can wait.
Talk through the prioritiesAsk for inclusions and additional costs in writing before choosing a plan.
Food creators and local partners can be part of a café’s plan when the audience and recommendation make sense. Start with relevance, then agree on the work and how you’ll assess it.
Look at who actually follows the creator, where that audience lives or travels, and whether the content fits your café. Agree on deliverables, usage and cost; use a trackable link or offer where practical.
Make it easy for hosts and guest-facing teams to recommend a visit with accurate opening hours, a current menu and clear directions. A café on a visitor route should explain what makes it a useful stop.
Consider complementary businesses whose customers already pass nearby. A relevant referral, shared event or agreed offer should fit your capacity, service hours and margins.
More visibility can be useful. The goal is to understand whether it supports café visits, repeat business and sales—and where the evidence stops.
These are digital actions. A direction request or call-button click does not confirm a completed café visit or sale.
These need data from your café. Review them alongside promotions, hours and seasonal changes; a sales increase alone does not establish which channel caused it.
Metric definitions: Google Business Profile performance. Only applicable metrics appear for each profile.
The questions that help define a useful scope.
Start with the gap that is preventing customers from finding or choosing you. If your search presence and basic information need work, address them first. If they are sound but your café’s identity is hard to see online, content may be the priority. Ads need a clear goal, a useful destination and enough budget to learn from the test.
Yes, with distinct messages and priorities. Visitors may need help planning a stop or choosing nearby. Locals may need reasons to return and updates that fit their routine. Decide which audience you want to grow first, then plan the work around both journeys.
You do not need to invest equally in every platform. Choose from your audience, existing account activity, useful content formats and the resources available. A sustainable plan on the right channels is the starting point.
The first 90 days can establish a baseline, correct important gaps, put useful content into circulation and test a focused campaign where appropriate. Performance depends on your starting point, market and scope. We agree on targets after reviewing those factors; rankings, foot traffic and sales are not guaranteed.
The useful budget depends on what needs fixing, which customers you want to reach and what additional sales are worth to the café. Separate agency work from ad spend, production and any creator costs. If the budget cannot support every channel, prioritize a smaller scope with a clear purpose. Our methodology page explains the existing pricing logic.
Digital Reach offers photography and content creation, social media marketing, SEO, Google Ads management and web design. The proposal should specify which services, deliverables and production arrangements apply to your café.
They need a separate scope decision. Assess the audience fit, responsibilities, deliverables and any additional costs before including outreach or creator activity in a plan. Any outreach should be agreed in the proposal, with clear responsibilities and costs.
Agree on the baseline and the outcome you care about first. Review digital discovery and actions alongside sales, transactions and any usable repeat-customer or offer data you can provide. Keep activity and confirmed outcomes separate, and compare periods with seasonality and opening hours in mind.
Tell us who comes in today, which customers you want more of, and what you’ve tried. We’ll start with your café’s priorities and discuss the next useful step.
First call is 30 minutes, free, with Shane personally.
