From page 3-4 to page 1 for the keywords that book rooms.
Napili Village Hotel had brand recognition but the search rankings for “Napili” and “Napili Hotel” (~2,000 searches per month combined) put them on page 3-4. We rebuilt the site for speed + conversion, ran a Hawaii-shot social engine alongside it, and watched the bookings follow.
- Niche
- Hospitality
- Market
- West Maui (Napili)
- Engagement
- Web redesign + SEO + social media
- Year
- 2025
Mobile-first because that’s where the customers are.
Sixty-plus percent of Hawaii local-business searches happen on a phone. Every Digital Reach build ships fast on 4G with conversion CTAs above the fold.
“We were on page 3-4 for everything important. After Shane’s rebuild + the content engine his team runs, we’re on page 1 — and people are finding us directly instead of through OTAs.”
The four moves behind the result.
-
01
Core Web Vitals + mobile-first rebuild
Replaced the legacy theme with an Avada + LiteSpeed-tuned build optimized for booking inquiries. Sub-2s LCP, sub-100ms INP on iOS/Android.
-
02
On-page SEO + schema
Rewrote home + room pages around “Napili” / “Napili Hotel” / “West Maui beachfront hotel”. Added LocalBusiness + Hotel + AggregateRating schema. Tied each room to its own Service entity with bookable info.
-
03
Hawaii-shot social engine
Reels, story takeovers, and lifestyle photo content produced by Matt Bryant (videographer) and edited by Slade Salisbury — posted on a calendar by Kailani. Built recognition + repeat visits + direct DM bookings.
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04
Track + iterate
Weekly GBP performance check, monthly content review, quarterly site audit. The hotel kept climbing through 2025 as we deepened the topical map (Napili snorkeling, Kapalua weddings, post-fire West Maui recovery).
Post-fire West Maui — why it matters.
Napili Village rebuilt their visual identity during a turbulent stretch for West Maui hospitality. The content engine kept guests informed and bookings flowing through 2024-2025.
Want a result like Napili Village Hotel’s?
Tell us your top keyword and we’ll tell you the realistic timeline. First call is 30 minutes with Shane personally.
