A Hawaii agency built
to actually move the needle.
In 2014, my brother and I started a content company on Maui with two cameras and one rule: tell the stories of Hawaii’s local businesses. We kept noticing the same thing — incredible operators, beautiful products, real expertise, all invisible online.
So I went deep on SEO, Google Ads, and conversion design — and watched what changed when those Hawaii businesses finally got found. By 2016, that experiment had a name: Digital Reach. Today we run senior-led marketing for four-island operators, mainland clients, and family-built businesses across the state.
— Shane, Kailani, Slade, and Matt. The crew.
Senior operators. Every account.
The crew that handles your content, ads, SEO, and reporting. Each person below is on every call, every Slack, every QA pass.
Shane Perry
Started the company in 2014 with one camera and a vision for telling Hawaii stories. Pivoted into SEO + paid media when he realized great content alone wasn’t enough — the rankings, the schema, the channel mix had to ladder up. Senior operator on every retainer.
Kailani Perry
Runs daily social content + visual identity work. Calibrates posts, reels, and ad creative to feel like the brand, not a mainland agency.
Slade Salisbury
Edits long-form video + image content shipped from the field. Built the editing pipeline that lets us cut a wedding reel or a hotel walkthrough in under a day.
Matt Bryant
Shoots on-island for all client projects — visitor businesses, trades, hospitality. The team behind hotels like Napili Village re-launching their visual identity post-2023.
Six non-
negotiables.
Every rule below is a thing we won’t bend on — even when a deal would be easier without it. See our methodology for the full operating doc.
Senior-led work
Shane Perry is on every account. No junior account-manager handoff. The person on the discovery call is the person doing the work.
Month-to-month retainers
No annual contracts. We earn the next month every month. Thirty-day notice and you’re out — fairly, with backups and documentation.
Honest scope rules
No PBNs, no syndicated link networks, no AI-only content shipped without senior review. Every claim ships with a citation.
Local off-host backups
Hosting fails. Plugins break. AI-era threats hit small Hawaii businesses hardest. We keep an independent backup of every site we build, period.
Cross-geo capable
Based in Wailuku, Maui. Have ranked clients in Michigan, on the mainland. Local SEO is a discipline, not a postal code.
Reporting tied to revenue
Calls, forms, bookings — not vanity traffic. The dashboard ties campaigns to outcomes the business owner actually feels.
Four moves, repeated monthly.
-
01
Discovery + audit
Site, rankings, ads, and Google Business Profile reviewed against your top revenue searches. No fluff — we tell you what’s broken and what’s working.
-
02
Strategy build
Prioritized fix list scoped to the leads you actually need this quarter. Cluster map, keyword bets, content calendar.
-
03
Execute
Pages, ads, content, schema, citations, links — shipped by the same senior team that scoped them. Weekly check-ins, daily Slack.
-
04
Iterate against revenue
Monthly reporting tied to calls, forms, and bookings — not impressions. What worked, what didn’t, what we’re changing this month.
Tell us what you’re trying to grow.
First call is 30 minutes, free, with Shane personally. We’ll either be a fit and quote you, or point you somewhere better.
