SEO that books trucks + crews for trade businesses.
Contractor SEO is the fastest local-intent vertical we work in. Customers search at the moment of pain (clogged drain, dead AC, broken roof) and book within hours. The contractor with the best GBP + fastest-loading site + most active review velocity wins the call. We build that.
Four things every Contractors + Trade Services SEO program must get right.
Vertical SEO isn’t generic SEO with industry words swapped in. The schema requirements, search-intent profile, and conversion paths are categorically different. Here’s what contractors + trade services SEO actually needs.
Service-area + LocalBusiness schema
Every page carries LocalBusiness + Service + GeoCircle areaServed schema. For mobile contractors: ServiceArea schema with radius. For physical shops: PostalAddress + hours of operation.
Project galleries with structured data
Before/after project galleries with ImageObject schema, project type, project size, completion date. Galleries earn long-tail rankings AND build credibility before the call.
GBP-first strategy
Map pack drives 60%+ of trade-services bookings. Weekly GBP posts, monthly photo uploads, active service-list maintenance. The website is the conversion close — GBP is the lead source.
Review velocity engineering
Text/email review request after every completed job. 48-hour reply policy. Sub-30-day review velocity correlates 0.7 with GBP rank in our portfolio data.
Four ways Contractors + Trade Services SEO programs commonly fail.
Most SEO programs in this vertical fail in predictable, recoverable ways. If your current program shows any of these, the fix is usually re-scoping the strategy, not throwing more budget at execution.
- One generic ‘Our Services’ page covering 12 service types — loses to single-service deep pages every time
- Stale GBP with photos from 2019 + last post 6 months ago — Google deprioritizes inactive profiles fast
- No project galleries — competing only on price + reviews, missing the trust visual
- Slow mobile site (over 3s LCP) — trade customers on the phone bounce in under 5 seconds
The Hawaii market plays differently.
Visitor + local intent split, four-island geo structure, and a map-pack share above national averages mean Contractors + Trade Services SEO in Hawaii needs its own playbook. We wrote the Hawaii-specific version of this guide.
“Vertical SEO is the cheat code. Generic SEO playbooks don’t survive contact with a real industry — but a vertical-specific schema, content, and conversion path will outrank a generic competitor every time.”
Ready to scope a Contractors + Trade Services SEO program?
First call is 30 minutes, free, with Shane personally. Tell us your current rankings, top keyword targets, and revenue goals. We’ll walk through what’s realistic.
