From a mainland ad agency to a Maui marketing team that answers the phone.
Maui Bombers was running Google Ads through a mainland agency that took days to reply and weeks to make changes. We took the campaign in-house, rebuilt the site for booking conversion, and started layering on organic SEO — all while he can walk into our office on Maui.
- Niche
- Tour operations
- Market
- Maui (Haleakalā bike tours)
- Engagement
- Google Ads + site redesign + SEO
- Year
- 2026
Mobile-first because that’s where the customers are.
Sixty-plus percent of Hawaii local-business searches happen on a phone. Every Digital Reach build ships fast on 4G with conversion CTAs above the fold.
“I was so done with the mainland agency. They’d take a week to change one ad. With Shane, I can text him and it’s fixed by the time I finish my coffee.”
The four moves behind the result.
-
01
Took over Google Ads
Migrated the campaign from the previous mainland agency to our Wailuku-based team. Rebuilt the conversion tracking, fixed wasted-spend keywords, tightened the ad copy to the actual booking funnel.
-
02
Conversion-first site redesign
Replaced the old multi-page maze with a single-funnel booking site. Hero shows the route + price + book-now CTA in one viewport. Page-speed jumped, bounce dropped, ad CPL improved.
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03
Organic SEO layer
Started building topical authority around Maui bike tours, Haleakalā downhill, sunrise tour comparisons. Local schema markup, GBP optimization, citation cleanup.
-
04
In-person, in-Hawaii reporting
Monthly check-ins are in-person when possible. Same time zone, same island, same context as the operator. No “I’ll get back to you next week” delays.
Why local matters — why it matters.
Tour operators on Maui run on real-time signals: weather, ferry schedules, mainland flight delays, last-minute booking requests. An agency that’s three time zones away can’t react. We can.
Want a result like Maui Bombers’s?
Tell us your top keyword and we’ll tell you the realistic timeline. First call is 30 minutes with Shane personally.
